As the field of marketing continues to change with the introduction of new concepts and strategies through the digital space, SEO is still considered one of the ideal methods to generate traffic to websites. However, more often than not the results delivered an optimal level of performance which is usually not the case without the appropriate tools. Thankfully, there are quite many wonderful and powerful SEO tools that are free so marketers can still correct their sites without spending too much.
One of the strongest free tools that every marketer must have is the Google Search Console. This is used to track and manage a website's performance in the Google search results and it has many features. It shows what types of search queries brought traffic to your site, how the pages of your site look like on the search results, and some issues that may affect the performance of your site.
Google Analytics is one more tool that simply cannot be overlooked. This is a very powerful tool as it presents very detailed information about the traffic that the website gets, how the visitors behave, and how much of it is active. Based on this data, marketers are able to optimize the content, layout, and even advertising to better cater to users and enhance SEO.
When it comes to keywords, Ubersuggest is another great tool available to all users free of charge. It provides keyword suggestions from a seed keyword along with vital statistics such as search volume, competition, and SEO difficulty. This is simply priceless when it comes to content marketing and website design for search engines.
MozBar is a browser add-on that lets users see the SEO stats such as page authority and domain authority of any page in a matter of seconds. This is a very useful tool for anyone who wants to perform website or competitor analysis on the go using the internet.
AnswerThePublic is also another useful content-creation tool. It offers a compilation of questions and common searches relative to a given search term. This aids marketers in realizing what the users want to see and allows them to generate content that directly addresses such questions thereby increasing search optimization.
Moreover, the free edition of Screaming Frog is ideal for performing audits of websites. The tool crawls sites and pinpoints several problems ranging from broken links to missing metadata and identical content. This tool if employed regularly will assist in making sure that a website is fully optimized for the users and search engines alike.
These free SEO tools provide great benefits to the marketers allowing them to enhance their estimation about the rankings of their websites. These facilities can be incorporated into a work plan on SEO and if executed properly would yield good results in the end whether you are an experienced expert or a beginner.